The Concept: Keep dream’in; even when your ideas seem too big, continue to work hard and imagine the life you see for yourself.
Feel: Child-like, playful, young at heart, idealistic, dreamy, reminiscent, nostalgic
Scope: Identity kit (Logo, type, brand story, illustrative elements) & apparel concepting.
My Role: Developing identity, research, collaborative storytelling & illustration.
The apparel
MAYD for the un-housed
MAYD’s philanthropic ideals set me on a journey to craft a design to be printed on various garments and then given out for free along with food & other necessary goods.
Clark U X MAYD Collab
In continuing MAYD’s community outreach efforts we partnered with Clark University to both revitalize the schools’ mascot and sell these garments within the schools’ bookstore. Along with this, MAYD also shared a space at Clark U to hold a pop-shop selling both MAYD & Clark U branded materials to students while building community with students and faculty.
